LEON LEE

(Leon de La $co)

🌁 Hometown:
San Francisco (YAY Areaaa!)

🎧 DJ Style:
I got my start spinning R&B and Hip-Hop, but I try to stay sharp across every genre.

From Disco and New Jack Swing to EDM, Latin, K-Pop, Afrobeats, Bollywood, Anime music, or whatever’s trending—I believe a great DJ should be able to read the room and adapt to any crowd.

Leon Lee (Leon de La $co) in a beige suit with headphones around his neck, standing behind a DJ table with equipment, smiling, with a brick wall on his right and a white wall on his left.

Meet Leon - DJ Intro (kind of)

DJs can be red flags—a meme, but I get it.

Too often, DJ companies are driven by ego, pushing what they think is best onto clients, while underpaying the people doing the actual work and gatekeeping the resources that would allow us all to thrive more equally.

All of that is ironic — because I believe a great DJ is someone who knows how to listen.

After years of working for other DJ companies, I started Ella Luv Co to do things differently — to build something rooted in honesty and mutual respect. For clients. For workers. For everyone.

Because we all deserve to be seen, valued, and celebrated. And because DJing, to me, isn’t about the DJ — it’s about bringing people together.

Leon Lee (DJ Leon de La $co) sitting on a stool against a plain white wall. He is wearing a Sailor Moon t-shirt, brown overalls, Air Max 90s sneakers, light blue socks, and has a tattoo on his left forearm.

CRANES

IN THE SKY

Drawing of a paper airplane resting on a cloud.

RECIPROCITY > TRANSACTION

Having DJed hundreds of events, I’ve built a reputation as one of Southern California’s highest-reviewed DJs. I also hold a Master’s in Ethnic Studies and have a background in arts-based activism.

Now I’m bringing it all into Ella Luv: a service and a platform grounded in reciprocity over transaction — where every detail, every process, and every interaction reflects a step toward a world built on mutual respect.

That means no cutting corners — even if it means cutting into our own profits.

Because love shows up in the details — the small things no one seems to notice. But to love is to do them anyway.

Simple illustration of a flower with orange buds, green leaves, and a brown stem.
Leon Lee (DJ Leon de La $co) in a beige suit with a light purple shirt and white sneakers holding a DJ controller, smiling, standing against a plain background.

I HOPE YOUR

FLOWERS BLOOM

Words that mean

the world

*Some reviews have been lightly redacted to remove references to previous affiliations while maintaining the original wording and intent.


As Ella Luv grows, so does its goal: to set a new standard—one where inclusivity, ethical business practices, and people are at the core.

It’s about doing better. Better sound, better systems, and better praxes — creating more reasons to celebrate because we deserve to have the best time.

If you’re here, I’d love to build this with you.  TAP IN.

A young man with black hair smiling, wearing a beige T-shirt and black overalls, standing in front of a lush green bush with pink and red flowers.

Follow the journey!

@ellaluvco